Privacy Policy

Last Updated: December 2024

Introduction

Optimal Analytics ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website optimalanlytcs.com or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, phone number, and mailing address
• Financial information necessary for our advisory services
• Investment preferences and risk tolerance information
• Professional and employment information
• Communications between you and our firm

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages viewed and time spent on our website
• Referring website information

How We Use Your Information

We use the collected information for various purposes, including:

• Providing financial advisory and investment management services
• Communicating with you about our services and your accounts
• Processing transactions and managing your investments
• Complying with legal and regulatory requirements
• Improving our website and services
• Sending periodic newsletters and market updates (with your consent)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Improve our website functionality
• Provide personalized content and advertisements

You can choose to accept or decline cookies through your browser settings. However, declining cookies may limit your ability to use certain features of our website.

Third-Party Services

We may use third-party services to help operate our website and provide our services, including:

• Google Analytics: To analyze website traffic and user behavior
• Google Ads: To display relevant advertisements
• Email Marketing Platforms: To send newsletters and communications
• Customer Relationship Management (CRM) Systems: To manage client relationships

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for other purposes.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With your explicit consent
• To comply with legal obligations or respond to legal processes
• To protect our rights, property, or safety, or that of our clients or others
• In connection with a business transaction, such as a merger or acquisition
• With service providers who assist us in operating our business

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to delete your personal information
• The right to restrict processing of your information
• The right to data portability
• The right to opt-out of marketing communications

Opt-Out Options

You may opt-out of certain data collection and marketing communications by:

• Adjusting your browser settings to block cookies
• Using the unsubscribe link in our email communications
• Contacting us directly at [email protected]
• Declining cookies through our cookie consent banner

Retention of Information

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Financial records may be retained for longer periods as required by applicable regulations.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Regulatory Compliance

As a financial advisory firm, we are subject to various regulatory requirements regarding the protection of client information. We comply with applicable privacy laws and regulations, including those governing financial services providers in Canada.